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Get ready for POW Day

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If you’ve ever skied or boarded Big or Little Cottonwood Canyon on a Saturday, you know the frustration of the Disneyland-esque lines up to the resorts: Never-ending, and sometimes longer than the actual time spent having fun.
Protect Our Winters (POW) and Ski Utah have come up with a solution that they call POW Day. On Friday, Jan. 13 (the snowiest day in Utah according to 50 years of data) anyone carpooling with three or more skiers/riders per vehicle or anyone riding a UTA bus to the resort will be rewarded. They can expect priority parking, POW Day beanies from Discrete, and an opportunity to ski or snowboard with a POW athlete such as Caroline Gleich, Forrest Shearer and Brody Leven. The event will take place at Alta, Snowbird, Powder Mountain, and Sundance beginning at 8 a.m. The POW Tent, at the base of each participating ski area, will give out raffle tickets and check in carpoolers and UTA riders. From 2:30 to 4 p.m., there will be a party with giveaways, DJs, and speeches about climate change.
Paul Marshall, spokesperson for Ski Utah, said this event which began last year was created to address problems such as congestion in the canyons and inversion from carbon emissions.
“We’re trying to increase tourism but also protect this pristine product that we have,” he said. “We think taking these kind of steps and helping change habits by incentivizing people will help change their habits for the future.”
Plus, POW and Ski Utah want everyone to know how easy it is to use public transportation, considering everyone with a season pass in the Cottonwoods also has a free UTA pass. UTA has improved their bus service this year, meaning all day service to resorts from Powder Mountain to Sundance.
Also this year, POW Day teamed up with SNOCRU, a snowsports app that connects you to your friends while on the mountain. At the check-in tent, Ski Utah will help check people into the app to see just how many carbon emissions they will have reduced that day.
“This will give us a true number and something we can build off for years to come,” Marshall said.
While they did not track everyone who participated last year, Marshall said all 500 beanies were distributed, and they have doubled that amount this year.

c.webber@wasatchmag.com

Photo courtesy of Ski Utah

Last modified: February 4, 2017

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