Patagonia, Inc., who threatened last month to leave Outdoor Retailer, pulled the cord. In a press release issued today, the outdoor clothing and gear company announced that it will not be attending the retail show in Utah anymore.
The action came from a resolution Utah Governor Gary Herbert signed last Friday, urging the Trump administration to rescind the Bears Ears National Monument. A statement signed by Rose Marcario, President and CEO of Patagonia, says, “Because of the hostile environment [elected officials] have created and their blatant disregard for Bears Ears National Monument and other public lands, the backbone of our business, Patagonia will no longer attend the Outdoor Retailer show in Utah and we are confident other outdoor manufacturers and retailers will join us in moving our investment to a state that values our industry and promotes public lands conservation.”
Founder and former CEO of the company Yvon Choiunard released a statement last month threatening to leave if Gov. Herbert continued to sell public lands off to the “highest bidder.” While no other companies have officially stated that they will be leaving, it’s likely that more companies will follow suit.
Photo courtesy of Patagonia
Last modified: February 7, 2017